John started his Social Entrepreneurial pursuit in
Vancouver, Canada in 2005 - focused on the vision of embedding giving into
everyday living. “The concept and business has evolved over the years, but the
vision has continued to be our everyday pursuit. I’m very proud that we have
assembled a team of dedicated individuals from Vancouver, Calgary, Montreal and
Toronto that have a wide range of experience, from reward programs, sports and
international marketing and branding to nonprofit board members and fundraising
professionals. What we all have in common is a collective passion and
commitment to execute on our vision.” Consumer trends have shifted through
social media and have changed our entire landscape.
 John Rochard Vancouver | |
| John Rochard Vancouver |
We now live in an environment where personal profiles,
blogs, tweets, crowd sourcing and status updates let the entire world know who
we are, and what we care about, in real time. With a few keystrokes, thousands
of us can share our thoughts on the latest news, find the deals of the day,
follow and support cause, and interact or research that cool new thing we just
bought. Personal choice drives markets, and we live in a world where individual
preferences on what we buy, where we eat, even causes we care about have never
been more easily shared with our world. When we support others, we want to
choose a cause that is personally aligned to us, we want to know that our
support can direct 100% of our donations, and we want to know we're helping
now!
